Los Angeles Lakers forward Kyle Kuzma has inked an endorsement deal with sneaker re-seller brand GOAT, according to The Athletic’s Sham Charania.
GOAT is the largest authentic sneaker reselling platform in the world, and Kuzma will serve as the brand’s first ever brand ambassador.
“GOAT has inspired me to start collecting more seriously and build my style around sneakers,” Kuzma said, according to a statement on PR Newswire. “People assume that, as an NBA athlete, you can get access to any kind of sneaker you want. When in reality, it’s hard to get the exclusive releases or shoes from the past, and feel confident they’re authentic. GOAT gives me a second chance at not only the limited releases I missed, but also the shoes I wasn’t able to afford growing up.”