Saif Ali Khan And Kareena Kapoor Khan To Launch An Ethnic Wear Designer Brand

Saif Ali Khan and his begum Kareena Kapoor Khan is one of the most good-looking and stylish couples in B-Town. While there are no films that they’ve signed to star in together, the duo is all set to start a new venture, according to reports in Mid-Day. All the #Saifeena fans say yay, because the couple is coming together to launch a designer ethnic-wear brand. According to reports, the brand will stay true to the Pataudi lineage and draw inspiration from the royal gharanas of India. Initially, the brand was thought of as a men’s clothing label but now it has also been expanded to include women’s clothing.

Speaking about the development, a source revealed,

Both Kareena and Saif are style icons. Considering they are lending their name to it, they are sure that the products on offer should be fashionable and of top-notch quality. They are seeking advice of their designer friends to understand the workings of the fashion industry.

It was apparently the couple’s brainchild to tap into the unexplored territory of designing outfits inspired by Indian royalty.

“The designs from the royal households of Punjab, Rajasthan and South India are untapped treasures. Saif and Kareena want to bring back fabrics and styles from the royal gharanas. A team of researchers have been put to work. The brand is likely to hit markets only by the second half of next year.”

The brand is only likely to hit the market by the second half of next year. When asked about this development, Saif remained tight-lipped.

These are ideas that get exaggerated and become news. All in good time. You will get to know when everything is confirmed.

Oh boy! This is huge! Saif and Bebo have impeccable style and we’re sure their clothing line will be one to watch out for.

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